The Vault

Stored knowledge for serious estheticians.

Self-Image, face yoga, skintuition Amy Wall Self-Image, face yoga, skintuition Amy Wall

Does Face Yoga Actually Work?

Curious about the benefits of face yoga? This article delves into the science and effectiveness of face yoga, examining how these targeted exercises can enhance muscle tone, boost circulation, and contribute to youthful skin. Learn how incorporating face yoga into your routine can have a quantum impact on your natural radiance and overall skin health. Explore practical techniques and evidence-backed insights to determine if face yoga is a valuable addition to your beauty regimen.

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Self-Image Amy Wall Self-Image Amy Wall

The Downward Beauty Value Spiral

I was deep in what I call the 'downward beauty value spiral' - that gnawing feeling that we're somehow decaying and losing value with every tick of the clock.

As a beauty expert, I wasn't just living it; I was selling it through every 'anti-aging' treatment and product. Until I discovered the paradox that changed everything: it's our very resistance to aging that stops us from appreciating in value each year. This is a story about breaking free from beauty's prison, and finding radiance through radical self-acceptance.

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Self-Image Amy Wall Self-Image Amy Wall

How to Quit Botox: A Complete Guide to Natural Alternatives

Deciding to quit Botox isn't just about skipping your next appointment—it's a complete transformation. Whether you're tired of the expense, concerned about side effects, or ready to reconnect with your natural expressiveness, this guide walks you through the emotional journey, practical timeline, and holistic alternatives to help you transition away from injections. Learn what to expect month-by-month, discover natural tools like facial massage and peptides, and create a beauty blueprint that honors your authentic radiance without relying on neurotoxins

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The RICH Esthetician Social Rituals

30 days of marketing rituals that elevate your presence, clarity, and authority.

And designed to help you show up as a RICH Esthetician.
Radiant in your presence.
Intentional in your message.
Conscious in your visibility.
High-Value in how you’re perceived.

Get The Playbook