The Vault
Stored knowledge for serious estheticians.
The Treatment Room Treadmill: Why Estheticians Are Burning Out (And How to Get Off)
I was standing in my treatment room, surrounded by equipment that cost more than my first car, when I realized I was trapped.
My calendar was full. I had employees on payroll. My backbar gleamed like a laboratory.
From the outside, it looked like freedom. Inside, it was a cage.
I used to believe success meant more—more staff, more products, more certifications. But I wasn't building a business. I was running on the treatment room treadmill.
The professional skincare industry doesn't want you free. It wants you reordering. And esthetician burnout isn't a personal failing—it's a design feature of the system.
Here's how I finally got off the treadmill and built a soul-led skincare business that actually breathes.
The RICH Esthetician Social Rituals
30 days of marketing rituals that elevate your presence, clarity, and authority.
And designed to help you show up as a RICH Esthetician.
Radiant in your presence.
Intentional in your message.
Conscious in your visibility.
High-Value in how you’re perceived.