The Vault

Stored knowledge for serious estheticians.

Amy Wall Amy Wall

The Treatment Room Treadmill: Why Estheticians Are Burning Out (And How to Get Off)

I was standing in my treatment room, surrounded by equipment that cost more than my first car, when I realized I was trapped.

My calendar was full. I had employees on payroll. My backbar gleamed like a laboratory.

From the outside, it looked like freedom. Inside, it was a cage.

I used to believe success meant more—more staff, more products, more certifications. But I wasn't building a business. I was running on the treatment room treadmill.

The professional skincare industry doesn't want you free. It wants you reordering. And esthetician burnout isn't a personal failing—it's a design feature of the system.

Here's how I finally got off the treadmill and built a soul-led skincare business that actually breathes.

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an image of a RICH esthetician about to do a social media ritual

The RICH Esthetician Social Rituals

30 days of marketing rituals that elevate your presence, clarity, and authority.

And designed to help you show up as a RICH Esthetician.
Radiant in your presence.
Intentional in your message.
Conscious in your visibility.
High-Value in how you’re perceived.

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