The Vault
Stored knowledge for serious estheticians.
The Real 2026 Esthetic Industry Shift: Identity Over Trends
Every December, the beauty industry floods us with predictions. Here's what the 2026 trends actually mean for solo estheticians tired of the commodity squeeze—and why identity matters more than keeping up
The Emperor Has No Clothes…And The Beauty Industry Knows It
The beauty industry built a trillion-dollar empire on promises it can't keep. Your clients don't believe you anymore, and you don't fully believe you either. If you're ready to stop pretending and start practicing real beauty work, you're not alone.
The RICH Esthetician Social Rituals
30 days of marketing rituals that elevate your presence, clarity, and authority.
And designed to help you show up as a RICH Esthetician.
Radiant in your presence.
Intentional in your message.
Conscious in your visibility.
High-Value in how you’re perceived.