The Vault
Stored knowledge for serious estheticians.
The Emperor Has No Clothes…And The Beauty Industry Knows It
The beauty industry built a trillion-dollar empire on promises it can't keep. Your clients don't believe you anymore, and you don't fully believe you either. If you're ready to stop pretending and start practicing real beauty work, you're not alone.
Why This Esthetician Quit Botox: The Aging Effect Nobody Talks Abou
A plastic surgeon told me I needed eyelid surgery.
But the sagging wasn't from aging - it was from Botox. Here's why this esthetician quit and what I do now instead.
The RICH Esthetician Social Rituals
30 days of marketing rituals that elevate your presence, clarity, and authority.
And designed to help you show up as a RICH Esthetician.
Radiant in your presence.
Intentional in your message.
Conscious in your visibility.
High-Value in how you’re perceived.