Your esthetic business has an energy signature just as distinct as your personal one. When that energy is cluttered, confused, or misaligned with your true gifts, it creates static that prevents your ideal clients from finding you. After conducting hundreds of brand breakthrough sessions, I've identified the most common ways estheticians unknowingly sabotage their energetic alignment: generic service menus, missing transformation promises, and digital clutter that broadcasts confusion. Learn how to audit your brand's energetic coherence and create authentic alignment that attracts soul clients who value your unique approach and depth.