The RICH Esthetician Method
A foundational body of work for estheticians stepping into mastery—of their message, their method, and the movement their work creates.
How to use this space.
This is a living library designed to support your work as it evolves.
You are not meant to move through this space in order, complete everything, or consume it systematically.
There is no starting point and no finish line.
The RICH Method is organized across four core pillars.
You can begin anywhere. Or scroll to see how the pillars unfold together.
Rituals
A branded facial ritual is where your work becomes recognizable.
Giving form to your philosophy, standards, and presence.
It creates an experience clients can feel, remember, and describe — which is what allows trust, reputation, and expansion to follow.
Start with the Name It, Frame It & Claim It workbook.
You may return to this exercise as your work evolves.
Each pass brings sharper language, stronger ownership, and clearer positioning.
Relationships
In a saturated digital world, the most powerful advantage you have is proximity.
High-value esthetic practices are built through real relationships—developed face-to-face, refined through consultation, and deepened over time. This is not transactional selling. It is consultative, relational, and rooted in trust.
When clients feel seen, heard, and guided—not persuaded—they stay. They return. They refer.
This kind of clienteling cannot be automated, outsourced, or replicated online.
This pillar is about mastering heart-to-heart selling—ethical, analog, and deeply human—so your work remains irreplaceable in an increasingly digital landscape.
Reputation
Reputation is not built by being everywhere.
It is built by being a clear signal
This pillar focuses on how your message, branding, and presence communicate what your work stands for. When your signal is clear, the right people recognize themselves in it. They don’t need convincing. They already feel oriented.
Reputation, here, is not about people liking you.
It’s about resonance with the right audience.
When your language, visuals, and point of view match the depth of your work, recognition happens naturally. Clients come already aligned, already understanding the value of what you offer.
This is how your work becomes known to the people it’s meant for—and why you don’t need to speak to everyone.
Revenue
Revenue is the natural outcome of integrating your ritual, your relationships, and your reputation.
This pillar exists to show how your work supports you over time.
When your ritual is clearly defined, clients understand what they’re saying yes to.
When relationships are built through consultation and care, trust deepens naturally.
When your message is clear, the right opportunities respond without force.
From that foundation, revenue expands in a way that feels steady and workable.
Inside this library, you’ll find ways to structure income that fit the reality of your practice — including how one well-positioned branded service can create reliable monthly income while leaving room for workshops, programs, and digital offerings as your work evolves.
BONUS
Signature Product Lab Access
This bonus gives you access to a confidential connection I hold with a highly skilled compounding pharmacist and formulator who specializes in small-batch, high-performance products.
Through this lab, you can work with existing formulations or develop customized options, including private-label products, peels, and select supplements, with flexibility around labeling, batch size, and fulfillment.
Depending on your needs, this can include ready-to-use labels, custom branding, or drop-shipping support.
This access is intentionally limited. It is not a public resource and is not available outside of this library.
By entering the Signature Product Lab, you agree to keep this connection and all related information confidential and not share beyond this space.
Whether you are new to private labeling or already have an established line, this lab is designed to support thoughtful integration — allowing products to extend your work without becoming a separate or disconnected business.
Used selectively, this can become a meaningful revenue stream that remains aligned with your practice, your standards, and your long-term vision.