Sustainability Begins With You: Re-Sourcing Inner Beauty
Re-Sourcing Inner Wealth & Eco-Conscious Skincare
✨ Re-Sourcing Inner Beauty: The True Path to Sustainable Skincare
Don't let your well run dry.
The town I call home, Mendocino, has been in the news because of unprecedented water shortages and multiple wells running dry. Water, the very thing that we are made of and expect to flow on command, is gone for many. It is a blinding reminder of the gravity of the times we live in and nature's ability to bring us to our knees.
As a beauty brand that ships products around the country, and as part of an industry that ranks among the top offenders in waste creation and resource consumption, it is crucial that we have this conversation.
First, let me ask you a question: How often do you feel beautiful, have glowing skin, and deeply love the woman staring back at you in the mirror?
Sometimes, always, or never?
And how many times have you bought products or fashion designed to help you feel beautiful, achieve glowing skin, and love your reflection?
We are trained from an early age to look outside of ourselves and consume products that elicit emotions of belonging, enoughness, and beauty. It is a never-ending cycle of reaching outward to feed the hungry ghosts of low self-value and scarcity. We pray that those feelings will be quieted by substances, objects, and whatever is new.
This exact dynamic is driving the perilous load on the world's natural resources.
Imagine that you had every resource inside yourself to attain those feelings without buying something new. What would be possible then?
🌸 The True Cost of Beauty Waste
According to a survey from Savers Global Thrift, on average, every one of us will create 81 pounds of landfill waste with our clothes this year. This does not even include personal care items like makeup, hair, and skincare, which add another 15 to 20 pounds per person.
Another study commissioned by Vaseline showed that American women throw away up to $100,000 in unused and half-empty personal care products in their lifetime. Imagine what a pile of $100,000 in bottles and jars looks like!
Buying products from internet influencers without knowing what the ingredients do or how to use them safely is rapidly increasing this number.
Sustainability in beauty is complicated, but the heart of the matter is simple: conversations are almost always about supply, never demand. We buy products we don't need and don't know how to use just to fill an emotional hole.
The number one way to reduce the waste we create is to decrease our insatiable demand for something new and learn to fill our wells internally.
🌸 Sustainable Doesn't Mean Scarce
Extreme environmentalism is the other side of excess—it is scarcity with chapstick on.
Sustainable doesn't mean scarce, and scarcity isn't sustainable. Resources can be scarce, but you don't have to be. Scarcity feelings, attitudes, and mindsets lead to overconsumption and an inability to see yourself as whole.
Being scarce is being a hole, not whole. And we need to be whole to create real solutions.
This is why Re-Sourcing is the path to wholeness and the true answer to reducing demand.
🌸 What Is Re-Sourcing?
Re-Sourcing is the practice of connecting with the part of you that is divine, whole, and infinite—your Superconscious self.
Source is our generative force, our point of origin, and our Higher Power. Whether you call it God, The Universe, Presence, Higher Self, Nature, Love, Awareness, or The Superconscious, your definition is the only one that matters.
When we cultivate a deep inner sense of being enough and connect with our purpose and inner wealth, our behavior and consumer choices transform naturally.
Researchers have known for years that consumerism is directly linked to self-esteem. We consume in ways that are consistent with our sense of self. It is precisely the feeling of "not enough" that fuels fast fashion, fast beauty, and the endless cycle of needing something new.
Reducing demand is more powerful than improving the supply chain every single time. When you are resourced from within, you break the cycle of buying products out of a need to fix yourself.
🌸 Daily Practices to Re-Source Yourself
Here is how you can incorporate Re-Sourcing into your daily life to conserve, preserve, and renew your connection to Source:
💧Audit your daily routine: Incorporate a short morning routine, a mid-afternoon nature break, and an evening ritual. Meditation, mirror work, mindfulness, and visualization are powerful consciousness connectors.
💧Say no to fast beauty and trends: Before buying any product intended to make you look or feel better, ask yourself: "Am I buying this to fill a hole, or to incorporate it into my whole?"
💧Choose quality over quantity: Only buy personal care products that you love and that are produced by companies whose values you share. Skincare products that are loved and used completely are never wasted.
💧Practice water reverence: Feel genuine appreciation and gratitude every time you drink, bathe, or experience water. Every glass of water, every shower, every product applied—say Thank You, Water. Thank You, Mother Earth. Thank You, Source.
Superconscious Beauty begins with sustainability, and sustainability begins with you.
XO, Amy Wall | The Skintessa
